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Glossary · Trust & compliance

Risk warning

Definition

Risk warning: A plain statement, placed where it cannot be missed, that a financial product can lose the reader money — for leveraged products, often in a form set by a regulator.

What it means

A risk warning tells the reader, before they act, that they can lose money. For contracts for difference (CFDs) the form has been set by regulators: the measures ESMA agreed in March 2018 included a standardised risk warning that states the percentage of losses on the CFD provider's retail investor accounts1.

The obligation falls first on the broker, which publishes its own figure. An IB's page reaches the reader before the broker's does, so the warning belongs there too — on the page itself, near the offer and again in the footer, rather than behind a link.

Example

Gravity's own pages carry this line: Trading leveraged products carries a high risk of losing your capital. A broker's CFD warning adds its own current percentage of retail accounts that lose money.

Why it matters to an IB

Where the warning sits and what it says are part of whether a page is fair. Use the wording and figure your broker supplies, and check the rules where you and your audience are — see evidence before claims.

Sources

First-party figures are Gravity's own observations of its product. External sources were read on the date shown.

  1. ESMA agrees to prohibit binary options and restrict CFDs to protect retail investors — European Securities and Markets Authority

    Regulator · read 28 September 2026 · Press release of 27 March 2018.

In the Journal

Where “Risk warning” comes up

  1. 01

    Marketing & advertisingHow-to9 min read

    A social content plan for introducing brokers

    Followers come to trust an IB who teaches, shows only what they can back and says who pays them. A weekly plan built on that, in the audience's language, at a pace you can keep.

  2. 02

    Arabic, Persian & RTLExplainer7 min read

    Arabic and Persian typography for the web

    Arabic letters join, reach further above and below the line than Latin, and can read smaller at the same size. Type settings made for English break them in ways a native reader sees at once.

  3. 03

    Marketing & advertisingComparison9 min read

    Forex advertising rules: what Google, Meta and TikTok allow

    The platform decides what runs; the regulator where your audience lives decides what is lawful. An IB who pays for an advert is the advertiser, and both sets of rules land on them.

  4. 04

    Marketing & advertisingGuide10 min read

    Forex IB marketing: how introducing brokers win and keep clients

    An IB's marketing is one system, not a feed: attention, trust, a disclosed link and a reason to stay. What each channel does, what advertising may do, and where the rules draw the line.

  5. 05

    Trust & complianceExplainer8 min read

    Forex risk warnings: what the wording must say, by region

    The words are set by the broker's regulator, and the loss percentage is the broker's own figure. An IB's job is to carry that warning unchanged, in every language, where no reader can miss it.

  6. 06

    Websites & presenceHow-to8 min read

    The one-page IB website, section by section

    Nine sections, each answering one question a referred trader asks before opening an account. For each: its job, what it must hold, and the claim that would undo it.

  7. 07

    Trust & complianceGuide8 min read

    Evidence before claims: what an IB's page may say, and must

    A page that sends people to a leveraged-trading broker is judged by its weakest claim. The standard that keeps an IB out of trouble, and the warnings that must be there.

  8. 08

    Arabic, Persian & RTLGuide9 min read

    Publishing right-to-left: an Arabic and Persian website that reads natively

    Direction is one attribute. Reading natively is everything after it — the handles, tickers, numbers and type that run through an Arabic or Persian page.

  9. 09

    Websites & presenceGuide8 min read

    Why an IB needs a website, not just a social feed

    A feed is where people find you. A website is where they decide whether to trust you — the one place your offer, your broker and your risk warning sit together.

Start

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