The one-page IB website, section by section

What the page is for

A one-page site is one scrolling page divided into sections, each reachable from the navigation. For an introducing broker, its job is to let a visitor who arrived from a post check you before opening an account with your broker. Why that needs a page of your own is argued in why an IB needs a website, not just a social feed.

The order below follows the questions a careful trader asks. Gravity's Luxury reference page runs a little differently — navigation; a hero with portrait and proof strip; a live market band; about; copy trading; results; programmes; an intensive; reviews; the broker; a footer with the risk warning — and leaves out any section it has nothing true to fill¹. If an IB has not said what they offer, the page includes every offering and the IB switches off what they do not run¹.

The nine sections, in order

Each step gives the section's job and its limits, and ends with the check it must pass before going live.

1. 01

   Header and navigation

   Your name, links only to sections that exist, a language switch if you publish more than one edition, and one contact button. Check: every link lands, on a phone as well as a laptop.

2. 02

   Hero

   Your name, a real photograph of you, one line on what you teach and to whom, and one next step; a proof strip may add sourced figures and your broker's name. It must never promise a return. Check: the line describes your work, not the reader's outcome.

3. 03

   What you offer

   One card per offering — course, mentorship, community, copy trading, signal channel — with what each includes. Present a signal channel as trade ideas each reader decides on alone, never as teaching and never with a record of past calls. Check: you run everything listed, today.

4. 04

   Results

   Optional. A complete record for a stated period, sourced, with losing trades included. It must never present one account's gains, or a copied trader's, as what a reader will get. Check: you could show the underlying statement to anyone who asks.

5. 05

   About

   Who you are: your language, what you teach, since when, and your role — introducing clients to a broker. It must never suggest you are the broker, manage money or hold a licence you cannot show. Check: you could prove every fact in it.

6. 06

   Reviews

   Optional. Real words from real clients who agreed to be quoted, attributed as they allowed. Never a review you wrote, edited or cannot trace. Check: you hold each reviewer's permission in writing.

7. 07

   The broker

   Which broker, how to open an account through your link, that the broker holds client money and executes trades, and a plain line saying the broker pays you for the clients you introduce. Check: that line sits beside the link, not only in the footer.

8. 08

   Contact

   One channel a person answers — Telegram, phone or email — with a response time you can keep, and what you will never ask for, such as passwords or deposits sent to you. Check: message it from someone else's phone and time the reply.

9. 09

   Footer

   The risk warning in full, your broker and your role, links to your other editions, and a legal page: who runs the site, the full disclosures and, if the page collects anything, a privacy notice. Check: the warning is text on the page, not an image or a link.

The first screen: header and hero

The first screen decides whether anyone scrolls, and should say who you are in words search engines read too. Google builds a result's title link from sources including the title element, the main visible title and the headings, and asks for titles that are descriptive, concise and distinct²: for an IB, your name, what you teach and in which language. Google's helpful-content guidance also asks whether it is self-evident who is behind a page, and gives even more weight to what it calls E-E-A-T on topics that could significantly affect a person's financial stability³.

Use a real photograph or none. Gravity makes a portrait only from photographs a vision check confirms show the account owner; until it has one, the page opens with a text hero rather than an invented face¹. Give the photograph a text alternative, as WCAG asks of non-text content⁴, and check small type against WCAG's minimum contrast of 4.5:1, or 3:1 for large text⁵. And build for the phone: Google uses the mobile version of a site's content for indexing and ranking⁶.

Results and reviews: proof or nothing

These two sections are the most often filled with things that cannot be checked, and the easiest to do without. Gravity gives every claim it finds a status — self-reported, unverified, corroborated or disputed — and unverified partnerships and results never render; it calls this its evidence gate¹. No metrics, no statistics band; no results, no results table; no reviews from the IB, no reviews section¹. How a built page handles evidence shows the rule at work.

The standard a results section must meet is set out in evidence before claims. For reviews, the danger is invention. The US Federal Trade Commission's 2024 final rule on reviews and testimonials addresses reviews that misrepresent that they are by someone who does not exist, such as AI-generated fakes, or by someone with no actual experience of the business⁷. Quote only clients who agreed, in words they wrote.

The broker section and the paid link

The broker section is where a trader acts. Say that the broker, not you, holds client money and executes trades — see what an introducing broker is — and say beside the link that the broker pays you. The FTC's endorsement guidance asks for clear and conspicuous disclosures, the closer to the recommendation the better, and notes that consumers might not understand "affiliate link" on its own and that one disclosure on a home page is not enough⁸. That holds whether you call yourself an IB or an affiliate. Gravity's broker section carries a first-person line, in the page's language, saying the IB earns a referral commission through its links, then a short risk warning¹.

In the UK, the FCA's 2024 guidance on social-media promotions says an affiliate who earns commission by introducing customers to an investment firm may need to consider whether that is regulated arranging activity⁹. Other regulators draw the line elsewhere, so ask your broker's compliance team. Google's spam policies accept paid links that carry rel="nofollow" or rel="sponsored"¹⁰; mark the referral link that way.

The risk warning, at least twice

The risk warning goes in at least two places: near the offer and the broker link, and in full in the footer. For CFDs, the measures ESMA agreed in March 2018 included a standardised warning stating the percentage of losses on the provider's retail investor accounts¹¹. That figure is your broker's, so take it from them and update it when they do. Placement matters as much as wording: FCA guidance reports behavioural research finding risk warnings more effective when seen at the time of, or just before, the promotion, and when they stand out from their surroundings⁹. What the wording must say, with a worked example that also puts the warning on the first screen, is in forex risk warnings by region.

One page per language

If you teach in two languages, publish two editions, not one mixed page. Each should declare its language, which WCAG asks for partly so screen readers load the right pronunciation rules¹², and list itself and every other edition in its hreflang annotations¹³. Arabic and Persian editions run right-to-left; what breaks, and the fixes, are in publishing in Arabic and Persian. Gravity builds each language as its own edition at its own address, linked with hreflang¹.

Common mistakes

A section outline to copy

HEADER    Your name · links to the sections below · other edition · Contact
HERO      Your name — what you teach, in which language, for whom
          Real photograph (text alternative: who it shows) · one next step
          Proof strip (optional): sourced figures · your broker's name
OFFER     One card per offering: what it includes · how to join
RESULTS   (optional) complete record · stated period · source · losses shown
ABOUT     Your language · what you teach · since when · your role as an IB
REVIEWS   (optional) real clients · their own words · written permission
BROKER    Broker name · how to open an account through your link
          The broker holds client money and executes trades
          Plain line: the broker pays you for clients you introduce
          Short risk warning
CONTACT   One channel a person answers · response time · what you never ask for
FOOTER    Full risk warning · broker and your role · other editions · legal page