A social content plan for introducing brokers

What a content plan is for

An introducing broker is paid when the traders they refer open accounts with a broker and trade. Few people hand a deposit to a leveraged-trading broker on a stranger's word, so the feed does the slow work first: week after week it shows that the person behind it knows the subject, says who pays them and promises nothing. A content plan settles that work in advance, so the feed teaches instead of reacting to the day's market.

This guide covers the organic feed on Instagram, TikTok, YouTube and Telegram, in Arabic, Persian or English. Paid advertising has rules of its own; the whole playbook is in the forex IB marketing guide. Nothing here is trading advice.

Eight steps to a plan you can keep

Set these up in order; each ends with a check. None depends on beating a ranking system. Meta says the models behind Instagram's feed, and the signals they use, change frequently¹. A plan built on a trick ends when they do.

1. 01

   Write in the language your audience reads

   Post in the language your followers comment in, not the one that looks more international. If they split between two, give each language its own series or channel instead of mixing both in one caption, and lay Arabic and Persian slides out right-to-left. Gravity starts from the same evidence: it reads an IB's profile and up to about 30 recent posts, including the languages they write in¹². Check: your last ten posts are in the language most comments come back in.

2. 02

   Take your topics from your own feed

   The topics worth teaching are already in your comments: the questions followers ask twice, the posts they share. List three to five — what leverage does to a loss, how a spread is charged, what a stop order does and does not protect — and rotate them. Gravity writes an IB's carousels from the topics in their own posts¹². Check: each topic can be taught without a current price, a level or a view on direction.

3. 03

   Make teaching the backbone

   Most posts teach one idea. A carousel suits a lesson: Instagram lets one post hold up to 20 photos and videos², and Meta's explanation of its feed ranking lists how likely a viewer is to swipe through the whole carousel among its predictions¹. Put the question on the cover, one step per slide, the point to remember last. Teach market structure on an old, labelled chart, never on today's levels. Check: someone who sees only this post could explain the idea to a friend.

4. 04

   Show proof you can back

   Trust rests on facts a follower can check: your name and face, your broker, that the broker holds their money, and that it pays you. Say the payment in words: ESMA's factsheet for finfluencers suggests "Ad", "Paid partnership" or "Sponsored", or the platform's ad label, not hashtags alone⁹. TikTok requires its disclosure toggle on content promoting a third-party brand in exchange for payment or any other incentive⁷. Disclose generated images of you: Instagram says it tries not to recommend accounts that repeatedly share photorealistic AI-generated people unless they carry its AI-generated profile label³. Check: your profile and pinned posts show your name, your broker and how you are paid.

5. 05

   Put the risk warning where the offer is

   Any post that mentions your broker, an account or an offer carries the risk warning on the post itself. The FCA's social media guidance shows what a prominent warning looks like: on a carousel, prominent on every slide that promotes; on a short video, on screen rather than in the caption; on a long video, while the promotion is made, not at the end¹⁰. It is UK guidance, but the FCA says its regime reaches promotions made from overseas that are capable of having an effect in the UK¹⁰. Instagram lets you edit a carousel's caption but not add slides once it is shared², so the warning goes on first. Wording: how to word a forex risk warning. Check: the warning is readable on every promotional frame without a tap.

6. 06

   Answer questions in public

   Give one post a week to a real question from comments, messages or a Telegram discussion group, which adds a comment button to every channel post⁸. Answer how something works; when the question is what to buy, or where a market is going, say you do not answer that, and why. ESMA's factsheet says telling people what to invest in, or what to avoid, can count as investment advice that needs a licence⁹; Australia's ASIC says an influencer paid for comments on financial products is more likely to be giving financial product advice¹¹. Check: each answer explains a mechanism and never tells the asker what to do with their money.

7. 07

   Set a cadence you can keep for three months

   Choose the number of posts you can publish every week for three months; three a week, kept up, beats seven that stop. Repetition is not a plan: YouTube's spam policy does not allow using creation tools to flood the platform with repetitive content⁶. If most of your followers sit on one platform — high audience concentration — post each lesson on a second channel you run as well. Check: four weeks running, you published what you planned.

8. 08

   Measure by topic, once a month

   Likes say a post was seen; saves, shares, questions and returning viewers say it was useful. Instagram's post insights count views, interactions (likes, comments, saves, shares) and profile activity⁴; YouTube counts returning viewers⁵; Telegram shows an approximate view count per channel post, forwards included⁸. Compare the median post in each topic, not the average, and state any engagement rate with its formula, as how to read a trading audience honestly sets out. Gravity states a posting rate only from at least a fortnight of dated posts¹³; judge a topic on no less. Check: you can name the topic whose median post drew the most saves and questions.

A week, ready to copy

Gravity's illustrative template: five posts around one topic, weekends free. The mix matters more than the days. If three posts a week is what you can keep, drop the video first and keep the teaching and the answer.

WEEK OF: ________   LANGUAGE: ________   TOPIC: ________

MON  Carousel (teach)    One question, answered in 6 to 8 slides.
                         Cover: the question. Last slide: the point to remember.
TUE  Telegram lesson     The same idea as a text post. Open the discussion.
WED  Short explainer     30 to 60 seconds, spoken, captions on. Same idea.
THU  Question answered   A real follower question, anonymised.
                         How it works. Never what to buy or sell.
FRI  Who I am            Your broker, what you offer, that the broker pays you.
                         Risk warning on the post itself.

EVERY POST THAT PROMOTES: broker named / payment said in words /
                          risk warning on each promotional slide or frame
NEVER: prices / levels / entries / targets / results / "guaranteed"
MONTH END: saves, shares, questions, returning viewers - by topic

What never to post

The posts that cost an IB trust are familiar, and most are made to look like proof.

Old posts keep working. On Telegram, new subscribers can see a channel's entire message history once they join⁸, so a screenshot from two years ago still greets every newcomer. Hold the archive to the standard of a new post, as set out in evidence before claims.

Before a post goes out