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A brand for an introducing broker, read from their own posts.

An IB's brand is already in their feed: the language they teach in, the topics they return to, the way they present themselves. Gravity reads it and turns it into a brand direction — style, colour mood, typography and a portrait — that every page and post then follows.

What you get

Three brand directions from your own posts, and a portrait that is really you.

  • 01

    Three brand directions — Luxury, Minimal and Corporate — each with its own house colours and type, to choose from.

  • 02

    A colour mood chosen from your brand: four for Luxury, four for Corporate, one for Minimal.

  • 03

    A portrait set made only from photographs a vision check has confirmed show you: a cut-out hero, a three-quarter portrait and a studio frame.

  • 04

    Luxury styling on every portrait — tailored clothes and black-and-gold sunglasses — so the look holds across site, posts and video.

  • 05

    One reference that the website, the posts and the presenter video all draw from, so every surface looks like the same person.

How it works

Four steps, start to finish.

  1. 01

    Read the feed

    Gravity reads your profile, your recent posts and the languages you publish in.

  2. 02

    Check the face

    A vision check confirms which photographs show you. If none do, Gravity asks you for one — it never guesses.

  3. 03

    Shape the directions

    Three directions are drawn in their house colours; the one you choose becomes the brand every surface follows.

  4. 04

    Carry it everywhere

    The same brand and likeness go into your website, your posts and your presenter video.

Directions

Three directions, not three templates

A direction is a way of presenting the same person: Luxury reads as authority and calm, Minimal as clarity, Corporate as an institution you can check. The words stay yours; the direction decides how they are set.

Each direction has approved colour moods, so two IBs who choose the same style still arrive in their own colours.

Likeness

A portrait made only from photographs of you

Profile pictures are often logos, and feeds are full of charts and guests. Gravity runs a vision check over your photographs and builds your likeness only from the ones confirmed to show the account owner.

If the check finds no clear photograph, Gravity asks for one before it builds. Until it has one, your site opens with a text hero rather than an invented face.

At a glance

Starts from
Your public profile and recent posts
Directions
Luxury, Minimal and Corporate
Colour moods
Four for Luxury, four for Corporate, one for Minimal
Likeness
Only from photographs a vision check confirms are you
Used by
Your website, posts and presenter video

From the Journal

Further reading

  1. 01

    Websites & presenceGuide8 min read

    Why an IB needs a website, not just a social feed

    A feed is where people find you. A website is where they decide whether to trust you — the one place your offer, your broker and your risk warning sit together.

  2. 02

    Marketing & advertisingGuide10 min read

    Forex IB marketing: how introducing brokers win and keep clients

    An IB's marketing is one system, not a feed: attention, trust, a disclosed link and a reason to stay. What each channel does, what advertising may do, and where the rules draw the line.

  3. 03

    Trust & complianceGuide8 min read

    Evidence before claims: what an IB's page may say, and must

    A page that sends people to a leveraged-trading broker is judged by its weakest claim. The standard that keeps an IB out of trouble, and the warnings that must be there.

Questions

Does Gravity use my real photographs on my website?
Gravity uses your real photographs only as the reference for your likeness, and only the ones a vision check confirms show you. The portraits on your site are made from that reference.
What if I don't have a clear photo on my profile?
Gravity asks you for one before it builds. Until it has one, your website opens with a text hero instead of a portrait. It never invents a face.
Can I change my brand direction later?
Yes. Ask the Gravity team, or adjust the design from the Telegram bot. The choices you have already made — sections, links, answers — are kept when the site is rebuilt.

Gravity is an advertising and technology service for introducing brokers. It does not provide trading advice, signals, or investment recommendations. Trading leveraged products carries a high risk of losing your capital.

Also from Gravity

Other services

Start

One profile is all Gravity needs to begin.

Give Gravity a public Instagram, TikTok or YouTube profile. It reads it and builds your website in your own language — in minutes, with nothing on it you can't stand behind.