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Glossary · The IB business

Copy trading

Definition

Copy trading: A service that replicates another trader's trades in a follower's own account, usually automatically, so the follower's results follow someone else's decisions.

What it means

In copy trading, a retail client chooses a trader to follow — the copied trader, sometimes called a signal or strategy provider — and matching orders are placed in the client's own account. The client keeps the account and the money; the decisions are someone else's. ESMA notes that most copy trading providers execute the copied trades automatically1.

Regulators look closely at the arrangement. ESMA's 2023 supervisory briefing says that where orders are copied automatically, with no action from the client, the service can amount to portfolio management; where the client must act, it may be investment advice together with order transmission. The briefing also asks how copied traders are paid — for instance by number of followers or trades copied — and whether that pay could pull their interests away from their followers'1.

The risks are those of the underlying leveraged product plus some of its own: a copied trader's past results do not predict future ones, their appetite for risk may not match the follower's, and losses land in the follower's account whether or not the follower was watching.

Example

A follower allocates part of their balance to a copied trader. When that trader opens a position, a matching position sized to the follower's allocation opens in the follower's account; when the trader's position loses, the follower's loses too.

Why it matters to an IB

An IB who offers copy trading through their broker must not present a copied trader's results as what a follower will get. Show results only if they are complete and sourced, and keep the risk warning beside the offer.

Sources

First-party figures are Gravity's own observations of its product. External sources were read on the date shown.

  1. Supervisory briefing on supervisory expectations in relation to firms offering copy trading services (ESMA35-42-1428) — European Securities and Markets Authority

    Regulator · read 28 September 2026 · Published 30 March 2023.

In the Journal

Where “Copy trading” comes up

  1. 01

    Marketing & advertisingHow-to9 min read

    A social content plan for introducing brokers

    Followers come to trust an IB who teaches, shows only what they can back and says who pays them. A weekly plan built on that, in the audience's language, at a pace you can keep.

  2. 02

    Marketing & advertisingComparison9 min read

    Forex advertising rules: what Google, Meta and TikTok allow

    The platform decides what runs; the regulator where your audience lives decides what is lawful. An IB who pays for an advert is the advertiser, and both sets of rules land on them.

  3. 03

    Websites & presenceHow-to8 min read

    The one-page IB website, section by section

    Nine sections, each answering one question a referred trader asks before opening an account. For each: its job, what it must hold, and the claim that would undo it.

  4. 04

    Trust & complianceGuide8 min read

    Evidence before claims: what an IB's page may say, and must

    A page that sends people to a leveraged-trading broker is judged by its weakest claim. The standard that keeps an IB out of trouble, and the warnings that must be there.

  5. 05

    Websites & presenceGuide8 min read

    Why an IB needs a website, not just a social feed

    A feed is where people find you. A website is where they decide whether to trust you — the one place your offer, your broker and your risk warning sit together.

Start

One profile is all Gravity needs to begin.

Give Gravity a public Instagram, TikTok or YouTube profile. It reads it and builds your website in your own language — in minutes, with nothing on it you can't stand behind.