Marketing & advertising
IB marketing is how an introducing broker turns attention into referred traders: the channels they publish on, the creative they advertise with, and the rules that decide what a forex advert may say and where it may run. This topic covers the playbook and its limits.
The guide
An IB's marketing is one system, not a feed: attention, trust, a disclosed link and a reason to stay. What each channel does, what advertising may do, and where the rules draw the line.
More on marketing & advertising
Followers come to trust an IB who teaches, shows only what they can back and says who pays them. A weekly plan built on that, in the audience's language, at a pace you can keep.
The platform decides what runs; the regulator where your audience lives decides what is lawful. An IB who pays for an advert is the advertiser, and both sets of rules land on them.
Terms in this topic
- Financial promotion
- A communication, made in the course of business, that invites or induces someone to invest. In the UK only an authorised firm may make one, or approve one that someone else makes.
- Finfluencer
- A social media personality who promotes financial products or shares views on investing with their followers — activity that financial promotion and advice rules can reach.
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