Why an IB needs a website, not just a social feed

What an IB website is

Most introducing brokers are found on social platforms, and that is where their audience lives. The feed does the finding. It is poor at the next job: being the place a trader checks before handing documents and a deposit to a broker on the IB's word. That job needs a fixed address, a complete statement of who the IB is and what they offer, and a risk warning beside the offer rather than three posts down. A feed, by its construction, cannot do it.

The same holds for anyone who refers traders for a fee, whether they call themselves an IB or an affiliate. The argument below is about structure: what each surface is built to do, and what happens to a business that rests on only one.

A feed is rented; a website is owned

A social account exists under terms the platform writes, and the platform may rewrite them. Accounts are restricted or suspended by automated review, sometimes by mistake, and an appeal takes as long as it takes. Reach moves when the ranking system moves; a post format that carried last year may carry far less this year, and no one is obliged to tell you why. Accounts are lost to takeovers and to forgotten passwords. An IB whose whole business sits in one account carries every one of these risks at once.

None of that is a reason to leave. It is a reason not to keep the whole business inside one account. A website on your own address fails differently: it can go down, and it needs a host. But the address and the words on it are yours, and if you move host, the people who bookmarked it, searched for it or were sent it still arrive.

What a referred trader checks before trusting a link

A trader who taps an IB's link is about to open an account for a leveraged product. The careful ones check first, and they ask roughly the same five questions in roughly this order.

1. Who are you? A name, a real face, a language, and what you actually do.
2. Which broker? The broker's name, and that your role is to introduce clients — not to hold their money or trade for them.
3. What do you offer? Education, signals, mentorship, copy trading, a community — and what each one includes.
4. What are the risks? A plain risk warning, where it cannot be missed.
5. How do I reach you? One channel that a person answers.

A feed answers these scattered across months of posts, if it answers them at all. The bio has room for a line and a link. A pinned post helps until it goes stale. A website answers all five on one page, the same way to every visitor, and keeps answering when the latest post is about something else.

Search engines ask similar questions of any page about money. Google's guidance on helpful content says trust is the most important part of what it calls E-E-A-T, and that its systems give even more weight to it on topics that could significantly affect a person's financial stability¹. The same guidance asks whether it is self-evident to visitors who is behind a page. A feed rarely makes that self-evident. A website can make it the first thing on the screen.

Feed versus website, job by job

Search and answer engines read pages, not feeds

Google describes search in three stages: crawling, indexing and serving results. Its crawlers find pages by following links from pages they already know and by reading sitemaps, and not every page found is crawled: some are disallowed by their owner, and some cannot be reached without logging in². A feed lives on a platform that sets its own rules about what a crawler may read. A website is a set of pages you decide to make readable.

Answer engines — assistants that reply with a paragraph rather than a list of links — face the same limit: they can only repeat what they can read. When someone asks for an IB who teaches in Persian, the IB whose page says exactly that has given them something to find. The IB with only a feed relies on the platform's own search, which stops at the platform's edge.

One page is enough

An IB does not need a blog, a course platform or a members' area to be credible. One page that does six jobs, in this order, answers everything a careful trader asks.

1. 01

   Who you are

   Your name, a real photograph of you, your language and one line on what you do. No photograph is better than an invented one.

2. 02

   What you offer

   Only what you actually offer, each with what it includes. If you do not offer something, it is not on the page.

3. 03

   Your broker

   Which broker you introduce clients to, and that the broker — not you — holds client money and executes trades.

4. 04

   Proof you can back

   Figures, testimonials and partnerships only where there is evidence behind them, with the source beside the claim.

5. 05

   How to reach you

   One primary channel that a person answers, stated plainly.

6. 06

   The risk warning

   In plain words on the page itself, near the offer and again in the footer — not behind a link.

The second step matters more than it looks. A section for a service you do not run is worse than no section: it invites a question you will have to answer with "not yet". Gravity plans an IB's page on the same rule — a section appears only when there is something true to say in it, and an IB who answers No to an offering removes that section³. The role of the broker in the third step is explained in what an introducing broker is.

The one-page IB website, section by section walks through each section of the page in order, with what it must hold and what it must never claim.

What to leave off

A page is judged by its weakest claim. One unprovable line makes a reader doubt the true ones around it, so the list of what does not belong is as important as the list of what does.

• Results you cannot prove. An account screenshot shows one account on one day. It says nothing about what a reader will get.
• Promised or implied returns. "Guaranteed", "risk-free", "consistent profits" — no one can promise these about leveraged trading.
• Testimonials you cannot attribute to a real client who agreed to be quoted.
• Anything that suggests you are the broker, or that you hold or manage client money.
• Partnerships, awards and licences you cannot show.

The standard behind this list — a claim appears only when it can be traced to a source — is set out in full in evidence before claims. Gravity calls its version of the rule an evidence gate.

One edition per language

Many IBs publish in two languages — Arabic and English, or Persian and English. A feed mixes them in one stream. A website can give each language its own edition, with its own address a reader can share, set right-to-left where the script runs that way. A single page that mixes languages serves neither reader: the Persian reader lands on English headings, and the English reader scrolls past half the page. What breaks in right-to-left pages, and how to fix it, is covered in publishing in Arabic and Persian.

The page, checked