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Glossary · The IB business

Partner agreement

Also: IB agreement

Definition

Partner agreement: The contract between a broker and an IB that sets how the IB is paid, which clients and trades count, what the IB may say, and what happens when it ends.

What it means

The partner agreement is where an IB plan actually lives; a broker's marketing page is a summary of it. It sets the plan — rebate, CPA or hybrid — with its rates, tiers and qualifying conditions; the rules on which trades count, such as minimum holding times; how and when commission is paid; and whether sub-IBs, markups and changes of plan are allowed.

Agreements also set obligations on the IB: how the broker's name and brand may be used, which claims are not allowed, where risk warnings must appear, and which countries the IB may market to. And they set the end: notice periods, and what happens to rebates on an existing book if the agreement is terminated.

Example

Two agreements can both advertise an illustrative $300 CPA and pay very differently. One counts a client who deposits and trades a few lots; the other also requires a minimum number of trades, each held past a minimum duration. The rate is equal; the plans are not.

Why it matters to an IB

Read it in full before the first referral, and keep a copy: every number an IB forecasts, and every claim they publish, rests on this document. Anything an IB publishes about their broker — on a website, in a post or in an advert — should match what this document says.

In the Journal

Where “Partner agreement” comes up

  1. 01

    Marketing & advertisingHow-to9 min read

    A social content plan for introducing brokers

    Followers come to trust an IB who teaches, shows only what they can back and says who pays them. A weekly plan built on that, in the audience's language, at a pace you can keep.

  2. 02

    Trust & complianceExplainer8 min read

    Forex risk warnings: what the wording must say, by region

    The words are set by the broker's regulator, and the loss percentage is the broker's own figure. An IB's job is to carry that warning unchanged, in every language, where no reader can miss it.

  3. 03

    Audience & measurementHow-to8 min read

    How to judge a sub-IB's audience before you sign them

    A sub-IB brings you their audience and their habits with it. Nine checks to run before you agree terms, from the follower count to what they promise the people who follow them.

  4. 04

    Trust & complianceGuide8 min read

    Evidence before claims: what an IB's page may say, and must

    A page that sends people to a leveraged-trading broker is judged by its weakest claim. The standard that keeps an IB out of trouble, and the warnings that must be there.

  5. 05

    The IB businessComparison10 min read

    Rebate, CPA or hybrid: how IB commission plans compare

    Three ways a broker pays an introducing broker, each rewarding a different kind of audience. The deciding variable is not the rate on the page but how long your clients keep trading.

  6. 06

    The IB businessGuide7 min read

    What is an introducing broker (IB)? How the model works

    The referral business behind most retail forex brokers — what an IB does, how they are paid, and what makes the business last.

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