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Glossary · The IB business

Sub-IB

Also: sub-introducing broker, multi-tier IB

Definition

Sub-IB: An introducing broker recruited by another IB. The sub-IB is paid on their own clients; the recruiting IB earns an override on those clients, paid by the broker.

What it means

A sub-IB structure adds a second layer to an IB business. The recruiting IB — often called the master IB — brings in other IBs as well as, or instead of, traders. Each sub-IB refers their own clients and is paid on them under their own plan. The master IB earns an override: an amount calculated on the activity of the sub-IB's clients.

The override is paid by the broker, not taken out of the sub-IB's pay, and its terms sit in the master IB's partner agreement. Programmes commonly cap how many levels deep a structure may go, and some pay overrides only on certain plans or instrument groups.

Example

An illustrative month: a master IB has recruited three sub-IBs, whose clients trade 600 lots between them. At an illustrative override of $1 a lot, the broker pays the master IB $600 on those clients. Each sub-IB's own rebate is unchanged.

Why it matters to an IB

A sub-IB network turns an IB from a publisher into a recruiter. The override is only as good as the sub-IBs' audiences, so the work shifts from making content to judging whose following is real, engaged and not already tied to another broker — a measurement problem before it is a sales one.

In the Journal

Where “Sub-IB” comes up

  1. 01

    Marketing & advertisingGuide10 min read

    Forex IB marketing: how introducing brokers win and keep clients

    An IB's marketing is one system, not a feed: attention, trust, a disclosed link and a reason to stay. What each channel does, what advertising may do, and where the rules draw the line.

  2. 02

    Audience & measurementHow-to8 min read

    How to judge a sub-IB's audience before you sign them

    A sub-IB brings you their audience and their habits with it. Nine checks to run before you agree terms, from the follower count to what they promise the people who follow them.

  3. 03

    Audience & measurementGuide9 min read

    How to read a trading audience honestly

    Follower counts are the vanity figure. What an IB needs before choosing a partner is how engaged an audience is, where it sits, and what nobody has measured yet.

  4. 04

    The IB businessComparison10 min read

    Rebate, CPA or hybrid: how IB commission plans compare

    Three ways a broker pays an introducing broker, each rewarding a different kind of audience. The deciding variable is not the rate on the page but how long your clients keep trading.

  5. 05

    The IB businessGuide7 min read

    What is an introducing broker (IB)? How the model works

    The referral business behind most retail forex brokers — what an IB does, how they are paid, and what makes the business last.

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