Gravity Editorial
Written by the people who build Gravity, from what the product does and what building it taught us. Figures come from Gravity's own measurements or from the source cited beside them; nothing on these pages is trading advice. See how we write.
- Introducing broker partner programmes
- IB websites
- Right-to-left web publishing
- Social audience measurement
- Financial marketing compliance
13 published
Followers come to trust an IB who teaches, shows only what they can back and says who pays them. A weekly plan built on that, in the audience's language, at a pace you can keep.
Arabic letters join, reach further above and below the line than Latin, and can read smaller at the same size. Type settings made for English break them in ways a native reader sees at once.
The platform decides what runs; the regulator where your audience lives decides what is lawful. An IB who pays for an advert is the advertiser, and both sets of rules land on them.
An IB's marketing is one system, not a feed: attention, trust, a disclosed link and a reason to stay. What each channel does, what advertising may do, and where the rules draw the line.
The words are set by the broker's regulator, and the loss percentage is the broker's own figure. An IB's job is to carry that warning unchanged, in every language, where no reader can miss it.
A sub-IB brings you their audience and their habits with it. Nine checks to run before you agree terms, from the follower count to what they promise the people who follow them.
Nine sections, each answering one question a referred trader asks before opening an account. For each: its job, what it must hold, and the claim that would undo it.
A page that sends people to a leveraged-trading broker is judged by its weakest claim. The standard that keeps an IB out of trouble, and the warnings that must be there.
Follower counts are the vanity figure. What an IB needs before choosing a partner is how engaged an audience is, where it sits, and what nobody has measured yet.
Direction is one attribute. Reading natively is everything after it — the handles, tickers, numbers and type that run through an Arabic or Persian page.
Three ways a broker pays an introducing broker, each rewarding a different kind of audience. The deciding variable is not the rate on the page but how long your clients keep trading.
The referral business behind most retail forex brokers — what an IB does, how they are paid, and what makes the business last.
A feed is where people find you. A website is where they decide whether to trust you — the one place your offer, your broker and your risk warning sit together.