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Glossary · The IB business

Affiliate

Definition

Affiliate: A partner paid by a broker for sending it customers — usually once per qualified sign-up — whose relationship with the customer typically ends at the referral.

What it means

An affiliate earns for introductions. A tracked link or code records who arrived through them, and the broker pays when that arrival meets the programme's conditions — most often a one-off CPA for each client who qualifies.

The difference from an introducing broker is what happens after the click. An IB usually keeps the relationship — teaching, answering questions, supporting clients in their own language — and is often paid a rebate on their continuing trading. An affiliate usually hands the client over and moves on. Brokers use both words loosely, so the title matters less than the terms.

Example

A finance writer places a broker link under a platform review and is paid once for each reader who opens and funds an account: that is affiliate work. An educator who runs weekly classes for the clients they refer, and earns on those clients' trading, is working as an IB.

Why it matters to an IB

Whatever the title, the partner agreement decides what you are paid for and when a client counts. And being paid by the broker is a connection readers should be told about, near the link — see evidence before claims.

In the Journal

Where “Affiliate” comes up

  1. 01

    Marketing & advertisingComparison9 min read

    Forex advertising rules: what Google, Meta and TikTok allow

    The platform decides what runs; the regulator where your audience lives decides what is lawful. An IB who pays for an advert is the advertiser, and both sets of rules land on them.

  2. 02

    Trust & complianceExplainer8 min read

    Forex risk warnings: what the wording must say, by region

    The words are set by the broker's regulator, and the loss percentage is the broker's own figure. An IB's job is to carry that warning unchanged, in every language, where no reader can miss it.

  3. 03

    Websites & presenceHow-to8 min read

    The one-page IB website, section by section

    Nine sections, each answering one question a referred trader asks before opening an account. For each: its job, what it must hold, and the claim that would undo it.

  4. 04

    Trust & complianceGuide8 min read

    Evidence before claims: what an IB's page may say, and must

    A page that sends people to a leveraged-trading broker is judged by its weakest claim. The standard that keeps an IB out of trouble, and the warnings that must be there.

  5. 05

    The IB businessGuide7 min read

    What is an introducing broker (IB)? How the model works

    The referral business behind most retail forex brokers — what an IB does, how they are paid, and what makes the business last.

  6. 06

    Websites & presenceGuide8 min read

    Why an IB needs a website, not just a social feed

    A feed is where people find you. A website is where they decide whether to trust you — the one place your offer, your broker and your risk warning sit together.

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